Notable Californians: A Series (Part 4.1e)

 Marilyn's Legacy

Famous for playing comedic "blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s and was emblematic of the era's sexual revolution. She was a top-billed actress for a decade, and her films grossed $200 million (equivalent to $2 billion in 2021) by the time of her death in 1962. Long after her death, Monroe remains a major icon of pop culture In 1999, the American Film Institute ranked her sixth on their list of the greatest female screen legends from the Golden Age of Hollywood.

The 1940s had been the heyday for actresses who were perceived as tough and smart—such as Katharine Hepburn and Barbara Stanwyck—who had appealed to women-dominated audiences during the war years. 20th Century-Fox wanted Monroe to be a star of the new decade who would draw men to movie theaters, and saw her as a replacement for the aging Betty Grable, their most popular "blonde bombshell" of the 1940s. According to film scholar Richard Dyer, Monroe's star image was crafted mostly for the male gaze.

From the beginning, Monroe played a significant part in the creation of her public image, and towards the end of her career exerted almost full control over it. She devised many of her publicity strategies, cultivated friendships with gossip columnists such as Sidney Skolsky and Louella Parsons, and controlled the use of her images. In addition to Grable, she was often compared to another iconic blonde, 1930s film star Jean Harlow. The comparison was prompted partly by Monroe, who named Harlow as her childhood idol, wanted to play her in a biopic, and even employed Harlow's hair stylist to color her hair.

Monroe's screen persona focused on her blonde hair and the stereotypes that were associated with it, especially dumbness, naïveté, sexual availability and artificiality. She often used a breathy, childish voice in her films, and in interviews gave the impression that everything she said was "utterly innocent and uncalculated", parodying herself with double entendres that came to be known as "Monroeisms". For example, when she was asked what she had on in the 1949 nude photo shoot, she replied, "I had the radio on".

In her films, Monroe usually played "the girl", who is defined solely by her gender. Her roles were almost always chorus girls, secretaries, or models; occupations where "the woman is on show, there for the pleasure of men." Monroe began her career as a pin-up model, and was noted for her hourglass figure. She was often positioned in film scenes so that her curvy silhouette was on display, and frequently posed like a pin-up in publicity photos. Her distinctive, hip-swinging walk also drew attention to her body and earned her the nickname "the girl with the horizontal walk".

Monroe often wore white to emphasize her blondness and drew attention by wearing revealing outfits that showed off her figure. Her publicity stunts often revolved around her clothing either being shockingly revealing or even malfunctioning, such as when a shoulder strap of her dress snapped during a press conference. In press stories, Monroe was portrayed as the embodiment of the American Dream, a girl who had risen from a miserable childhood to Hollywood stardom. Stories of her time spent in foster families and an orphanage were exaggerated and even partly fabricated.  Film scholar Thomas Harris wrote that her working-class roots and lack of family made her appear more sexually available, "the ideal playmate", in contrast to her contemporary, Grace Kelly, who was also marketed as an attractive blonde, but due to her upper-class background was seen as a sophisticated actress, unattainable for the majority of male viewers.

Arriving in NYC, 1961

Although Monroe's screen persona as a dim-witted but sexually attractive blonde was a carefully crafted act, audiences and film critics believed it to be her real personality. This became a hindrance when she wanted to pursue other kinds of roles, or to be respected as a businesswoman.  Academic Sarah Churchwell studied narratives about Monroe and has stated:

The biggest myth is that she was dumb. The second is that she was fragile. The third is that she couldn't act. She was far from dumb, although she was not formally educated, and she was very sensitive about that. But she was very smart indeed—and very tough. She had to be both to beat the Hollywood studio system in the 1950s. [...] The dumb blonde was a role—she was an actress, for heaven's sake! Such a good actress that no one now believes she was anything but what she portrayed on screen.

Biographer Lois Banner writes that Monroe often subtly parodied her sex symbol status in her films and public appearances, and that "the 'Marilyn Monroe' character she created was a brilliant archetype, who stands between Mae West and Madonna in the tradition of twentieth-century gender tricksters." Monroe herself stated that she was influenced by West, learning "a few tricks from her—that impression of laughing at, or mocking, her own sexuality". She studied comedy in classes by mime and dancer Lotte Goslar, famous for her comic stage performances, and Goslar also instructed her on film sets.  In Gentlemen Prefer Blondes, one of the films in which she played an archetypal dumb blonde, Monroe had the sentence "I can be smart when it's important, but most men don't like it" added to her character's lines.

According to Dyer, Monroe became "virtually a household name for sex" in the 1950s and "her image has to be situated in the flux of ideas about morality and sexuality that characterised the Fifties in America", such as Freudian ideas about sex, the Kinsey report (1953), and Betty Friedan's The Feminine Mystique (1963).  By appearing vulnerable and unaware of her sex appeal, Monroe was the first sex symbol to present sex as natural and without danger, in contrast to the 1940s femme fatales.  Spoto likewise describes her as the embodiment of "the postwar ideal of the American girl, soft, transparently needy, worshipful of men, naïve, offering sex without demands", which is echoed in Molly Haskell's statement that "she was the Fifties fiction, the lie that a woman had no sexual needs, that she is there to cater to, or enhance, a man's needs.  Monroe's contemporary Norman Mailer wrote that "Marilyn suggested sex might be difficult and dangerous with others, but ice cream with her", while Groucho Marx characterized her as "Mae West, Theda Bara, and Bo Peep all rolled into one". According to Haskell, due to her sex symbol status, Monroe was less popular with women than with men, as they "couldn't identify with her and didn't support her", although this would change after her death.

Dyer has also argued that Monroe's blonde hair became her defining feature because it made her "racially unambiguous" and exclusively white just as the civil rights movement was beginning, and that she should be seen as emblematic of racism in twentieth-century popular culture. Banner agreed that it may not be a coincidence that Monroe launched a trend of platinum blonde actresses during the civil rights movement, but has also criticized Dyer, pointing out that in her highly publicized private life, Monroe associated with people who were seen as "white ethnics", such as Joe DiMaggio (Italian-American) and Arthur Miller (Jewish).  According to Banner, she sometimes challenged prevailing racial norms in her publicity photographs; for example, in an image featured in Look in 1951, she was shown in revealing clothes while practicing with African-American singing coach Phil Moore.

Monroe was perceived as a specifically American star, "a national institution as well known as hot dogs, apple pie, or baseball" according to Photoplay.  Banner calls her the symbol of populuxe, a star whose joyful and glamorous public image "helped the nation cope with its paranoia in the 1950s about the Cold War, the atom bomb, and the totalitarian communist Soviet Union". Historian Fiona Handyside writes that the French female audiences associated whiteness/blondness with American modernity and cleanliness, and so Monroe came to symbolize a modern, "liberated" woman whose life takes place in the public sphere. Film historian Laura Mulvey has written of her as an endorsement for American consumer culture:

If America was to export the democracy of glamour into post-war, impoverished Europe, the movies could be its shop window ... Marilyn Monroe, with her all American attributes and streamlined sexuality, came to epitomise in a single image this complex interface of the economic, the political, and the erotic. By the mid 1950s, she stood for a brand of classless glamour, available to anyone using American cosmetics, nylons and peroxide.

Twentieth Century-Fox further profited from Monroe's popularity by cultivating several lookalike actresses, such as Jayne Mansfield and Sheree North. Other studios also attempted to create their own Monroes: Universal Pictures with Mamie Van Doren, Columbia Pictures with Kim Novak, and The Rank Organisation with Diana Dors.

According to The Guide to United States Popular Culture, "as an icon of American popular culture, Monroe's few rivals in popularity include Elvis Presley and Mickey Mouse... no other star has ever inspired such a wide range of emotions—from lust to pity, from envy to remorse." Art historian Gail Levin stated that Monroe may have been "the most photographed person of the 20th century", and The American Film Institute has named her the sixth greatest female screen legend in American film history. The Smithsonian Institution has included her on their list of "100 Most Significant Americans of All Time",^[ and both Variety and VH1 have placed her in the top ten in their rankings of the greatest popular culture icons of the twentieth century.  

Hundreds of books have been written about Monroe. She has been the subject of films, plays, operas, and songs, and has influenced artists and entertainers such as Andy Warhol and Madonna. She also remains a valuable brand: her image and name have been licensed for hundreds of products, and she has been featured in advertising for brands such as Max Factor, Chanel, Mercedes-Benz, and Absolut Vodka.

Monroe's enduring popularity is tied to her conflicted public image. On the one hand, she remains a sex symbol, beauty icon and one of the most famous stars of classical Hollywood cinema. On the other, she is also remembered for her troubled private life, unstable childhood, struggle for professional respect, as well as her death and the conspiracy theories that surrounded it. She has been written about by scholars and journalists who are interested in gender and feminism; these writers include Gloria Steinem, Jacqueline Rose, Molly Haskell, Sarah Churchwell, and Lois Banner. Some, such as Steinem, have viewed her as a victim of the studio system. Others, such as Haskell,  Rose, and Churchwell, have instead stressed Monroe's proactive role in her career and her participation in the creation of her public persona.

Due to the contrast between her stardom and troubled private life, Monroe is closely linked to broader discussions about modern phenomena such as mass media, fame, and consumer culture. According to academic Susanne Hamscha, Monroe has continued relevance to ongoing discussions about modern society, and she is "never completely situated in one time or place" but has become "a surface on which narratives of American culture can be (re-)constructed", and "functions as a cultural type that can be reproduced, transformed, translated into new contexts, and enacted by other people".  Similarly, Banner has called Monroe the "eternal shapeshifter" who is re-created by "each generation, even each individual... to their own specifications".

Monroe remains a cultural icon, but critics are divided on her legacy as an actress. David Thomson called her body of work "insubstantial" and Pauline Kael wrote that she could not act, but rather "used her lack of an actress's skills to amuse the public. She had the wit or crassness or desperation to turn cheesecake into acting—and vice versa; she did what others had the 'good taste' not to do". In contrast, Peter Bradshaw wrote that Monroe was a talented comedian who "understood how comedy achieved its effects", and Roger Ebert wrote that "Monroe's eccentricities and neuroses on sets became notorious, but studios put up with her long after any other actress would have been blackballed because what they got back on the screen was magical". Similarly, Jonathan Rosenbaum stated that "she subtly subverted the sexist content of her material" and that "the difficulty some people have discerning Monroe's intelligence as an actress seems rooted in the ideology of a repressive era, when super feminine women weren't supposed to be smart"

“Please don’t make me a joke. End the interview with what I believe. I don’t mind making jokes, but I don’t want to look like one… I want to be an artist, an actress with integrity… If fame goes by, so long, I’ve had you, fame. If it goes by, I’ve always known it was fickle. So at least it’s something I experienced, but that’s not where I live.”  —  Marilyn Monroe, Her last taped interview, with Richard Meryman, published in LIFE magazine a few days before her death. (3 August 1962)

Taken in Santa Monica by George Barris, July 13, 1962

There she is, in Mr. Barris’s very last shot of the day in Santa Monica — it was a Friday the 13th — sitting in the sand, bundled up in an oatmeal-colored Mexican sweater, her blond hair tousled, her hands clasped, and her lips pursed, as if in a kiss. He always told people that she had just said, “This one’s for you, George.”